TEAM LEAD, SEARCH ADS SPECIALIST

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25TH AND STAFFING LIMITED


TEAM LEAD, SEARCH ADS SPECIALIST job vacancy in Not in Nigeria | 25th and staffing

Job Title

TEAM LEAD, SEARCH ADS SPECIALIST (Not in Nigeria)

Job Type

Full Time

Industry / Specialization

Advertising, Branding & PR - Media, Advertising & Branding

Qualification Requirements

MSc

Years of Experience

7 Years

Job Availability

From: 9-Jul-2021   To: 31-Jul-2021

Job Functions

DELIVERY:

  • Ensuring the team are executing all tasks in line with the organization’s processes including weekly, monthly and quarterly processes, and client requirements.
  • Supporting the team on the delivery of Paid Search strategy and execution where necessary.
  • Monitoring our project management systems and managing the team to ensure the delivery of all client deliverables within deadline.
  • Managing workload within the team to ensure effective use of team resources in order to deliver client work.
  • Working closely with the Head of Search to execute all strategic initiatives for the Search Team.
  • Working with the organization’s management team to execute company-wide strategic initiatives (where relevant).
  • Delivering on strategic projects where relevant.
  • Liaising with other departments to resolve workload issues where they arise.

QUALITY:

  • Quality checking all relevant work (tests, optimisations, initiatives, tactical plans and KPIs set).
  • Training and supporting the team, to ensure high quality of all deliverables.
  • Attending meetings to support specialists where relevant.
  • Troubleshooting issues to ensure excellent quality is maintained and performance goals are met.
  • Overseeing all Paid Search activity across the team, including testing and optimisation, ensuring best practices are met and performance goals are hit.
  • Holding Expert knowledge of the Paid Search space

EFFICIENCY:

  • Implementation of systems, processes and automation for use within the team.
  • Monitoring compliance and the use of processes within the team.
  • Working on the improvement of existing processes within the company.
  • Developing a knowledge base with the documentation for team processes and client-facing materials.
  • Effectively planning ahead to ensure appropriate resourcing as necessary.

 

TEAM DEVELOPMENT:

  • Managing the employees within the Search Team
  • Coaching and developing the specialists into industry-leading Search Specialists that achieve exceptional growth results for Ladder clients.
  • Recruiting, onboarding and developing their team in line with headcount targets.
  • Working with freelancers and managing freelancers without sacrificing the quality and efficiency of the team.

NEW BUSINESS:

  • Overseeing the execution of the Search aspect of sales audits where necessary in order to secure new business.
  • Effectively managing resourcing for the team.
  • Overseeing that new clients are onboarded as effectively as possible.

Job Requirements

PAID CHANNELS:

  • Professional knowledge within Paid Ads channels including but not limited to the following: Google Ads (incl. GDN, Google Shopping, UAC, YouTube), Bing Ads, Yandex Ads, Taboola, Outbrain, Criteo, AdRoll, Amazon, Apple Search, Ads, BuySellAds, Carbon Ads, Yahoo Gemini and Quora.
  • Exceptional knowledge of the SEM Paid Ads Channels and its role within digital marketing strategy.

DIGITAL AND CREATIVE STRATEGY:

  • General understanding of funnel analytics/funnel marketing.
  • General understanding of industry, competitor research and analysis (quantitative), creative development (aligned with the Creative Department) and customer persona development (using creative angles from the Creative Team).
  • General understanding of other channels within the digital marketing landscape and how they work alongside Paid Search.

ANALYTICS:

  • Ability to audit accounts and set up tracking, including communicating with developers where necessary.
  • Very good knowledge of analytical tools such as Google Analytics, AppsFlyer, Firebase.
  • Knowledge of Google Data Studio including how to build reporting dashboards.
  • Comfortable with Data Storytelling/reporting and analysis.

 

 

 

PROJECT MANAGEMENT:

  • Ability to manage multiple search projects and ensure delivery to deadline across the Search Team.
  • Excellent communication, time management, delegation and expectation setting skills.
  • Ability to build team management reporting.

TEAM MANAGEMENT:

  • Ability to train and coach the members of their team into industry-leading specialists, and engage and inspire them to deliver the best possible results.
  • Ability to build effective personal development plans for each specialist under management.
  • Ability to manage the P&L within their team, including managing resourcing requirements and hiring industry-leading talent.
  • Ability to manage freelancers without sacrificing the quality and efficiency of the team.

High Emotional IQ - ability to deliver tough feedback in a constructive manner.

Team player - propensity to make decisions that are for the good of the group - we’re in it together!

Owning it - whether it’s something you're really proud of or something you’d rather forget (we all make mistakes). We want to be a place where we win together, lose together - and that starts with each of us taking responsibility for delivering the best we can.