DIGITAL MARKETING SPECIALIST

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25TH AND STAFFING LIMITED


DIGITAL MARKETING SPECIALIST job vacancy in Lagos | 25th and staffing

Job Title

DIGITAL MARKETING SPECIALIST (Lagos)

Job Type

Full Time

Industry / Specialization

Food Services - Media, Advertising & Branding

Qualification Requirements

BSc

Years of Experience

4 Years

Job Availability

From: 27-Apr-2021   To: 30-May-2021

Job Functions

  • Own and drive forward holistic digital product roadmap for the organization: Delivery, Website, Mobile App and Loyalty products, including innovation opportunities
  • Ensure product roadmaps align with the leading-edge cross-channel vision for customers, with a focus on Customer Experience and Loyalty functionalities
  • Act as a key activist for customer centricity
  • Provide cross-functional leadership to agile product squads to deliver exceptional products for our customers, including day-to-day support (e.g., sprint meetings, rituals, OKRs)
  • Coordinate closely with key team members, including the operations team to ensure priorities and feature requests are clearly understood
  • Drive discovery and play a key role in delivery with Technology counterparts
  • Analyze progress and customer response to the Mobile App and Web customer journeys, report on critical metrics
  • Oversee feedback process and approve UX design wireframes for Mobile App and Web functionalities
  • Support product demos and end-user testing activities

Job Requirements

  • Passionate, customer-obsessed professional looking for new solutions for the business, who truly enjoys working with a team
  • Experience of 2-3 years working within the marketing function of an agency or a retail brand
  • Expertise in the digital project and product planning, including product definition, feature prioritization, trade-off processes, and roadmap creation
  • Experience with agile product management, plus experience driving agile transformation in a large organization with complex stakeholders
  • Ability to influence senior leaders and cross-functional partners in collectively aligning and executing against the product vision
  • Capable of finding product solutions that customers love, in a business that has complex operational and service delivery considerations
  • Knowledge and familiarity with UX design, customer experience, and mobile app and web technology systems/specifications and interdependencies
  • Good sense of curiosity with genuine desire to learn and think with agility
  • Identifying patterns/trends and applying them in new and unfamiliar situations
  • Confident working in a fast-moving environment, with a willingness to make quick decisions based on continuous prioritization and evolving leadership and customer needs

KEY ACCOUNTABILITIES:

- DIGITAL: Digital Strategy & Transformation, Digital Products (Mobile App/Website/E-Commerce/Payments), Digital Development, Customer Experience (UX/UI/Design), Digital Analytics & Optimization.

- LOYALTY & CUSTOMER VALUE MANAGEMENT: Digital Loyalty Programme, Proposition Development, Customer Acquisition, Retention, CRM Marketing, Offer Personalization.

- DATA: Data Analytics, Data Strategy, and Management, Data Quality, Data Governance

- PROPOSITIONS: web and mobile ordering via Collection and Delivery