DIGITAL MARKETING SPECIALIST

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25TH AND STAFFING LIMITED


DIGITAL MARKETING SPECIALIST job vacancy in Lagos | 25th and staffing

Job Title

DIGITAL MARKETING SPECIALIST (Lagos)

Job Type

Full Time

Industry / Specialization

Food Services - Hospitality, Hotel & Restaurant

Qualification Requirements

BSc

Years of Experience

4 Years

Job Availability

From: 26-Apr-2021   To: 24-May-2021

Job Functions

One of Africa's major player in the fast food industry requires a Digital Marketing Specialist with at least 4 years of experience to develop, implement, track and optimize its digital marketing campaigns across all digital channels 

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate

Job Requirements

Requirements:

  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Bachelor’s degree or equivalent